Dave Brady Portfolio

NRMA Car Creation A project to build a car for NRMA Insurance out of all the parts that competitor companies don't automatically insure. 2012 Advertising, Automotive Design, Branding
Tourism New Zealand The Longest Walk A small space press ad that resulted in a dedicated 8-page travel section.
To encourage people to book walking holidays in New Zealand, we created a long copy press ad that took readers on a journey along Te Araroa, a walking trail that spans the length of the country.

With a unique media buy the ad weaved its way across every page of the entire travel section in a weekend newspaper.

Without any prompting from the advertising or media agencies, the publisher chose to make every piece of editorial relevant to the parts of the trail we mentioned in the ad copy on each page. 2012 Advertising, Copywriting, Illustration
Cadbury Share The Joy My Role: Creative Director

An ambitious year long project for Cadbury to create a song made from the sounds of New Zealand's joy.

The project was made up of events, PR, television commercials and print ads, musical composition, an extensive website, an online music video creator, digital advertising and even a concert by ten time Grammy winner Bobby McFerrin. 2011 Experiential, Integrated, Media Neutral
The Sydney Morning Herald Press Campaign A self illustrated print campaign for the Sydney Morning Herald 2012 Advertising, Art Direction, Graphic Design
SKY TV Content Campaign My Role: Creative

A campaign of 2 TVCs to promote the varied content available with SKY Television. 2011 Advertising, Television, Visual Effects
Cadbury Freida My Role: Creative

Ok, maybe Frieda's not quite as smooth as Fred Astaire but for a cow, she gave it a damn fine shot.

It was New Zealand's favorite TVC for six weeks straight. 2011 Animation, Television, Advertising
AS Colour Catalogue and t-shirt folding machine My Role: Creative Director

AS Colour make premium quality teeshirts. Tee Shirts that deserve to be folded, not scrunched.That's why their latest summer catalogue from DDB New Zealand is specially designed to not only showcase their range, but also perfectly fold a tee.

Creatives - James Tucker & Simon Vicars
Designer - Cliff Li 2011 Graphic Design, Typography
Pams For The Love of Food My Role: Creative

Beautiful Character animation telling the client's story and their approach to sourcing their products. Thanks to Jonny Kofoed at Assembly in New Zealand. 2011 Advertising, Animation, Visual Effects
Little Boys Sausages My Role: Creative & Illustrator.

A series of print conveying the client's inspiration for their gourmet sausages. 2011 Illustration, Print Advertising
My SKY HDi Launch Campaign My Role: Creative

A series of TV ads to launch SKY TV's latest DVR Decoder. Sky sold out of boxes within the first two months. 2011 Television, Advertising, Visual Effects
SKY Arts Channel Gallery Print My Role: Head of Art

A series of print ads for SKY TV to communicate that you don't have to get art to get the Arts Channel. 2011 Print Advertising, Typography
Greggs Cook Freestyle My Role: Creative & Group Head

A series of TV ads to promote cooking freestyle - encouraging New Zealanders to stop following recipes and start experimenting. 2011 Television, Animation, Visual Effects
Heinz Seriously Good Sauce Print My Role: Creative Director & Illustrator

A series of print ads to communicate the amount of serious hard work that goes into making these seriously good pasta sauces.

Creatives:
Jennie Liddell
Julia Ferrier 2011 Creative Direction, Print Advertising, Typography
Rialto Channel Print Campaign Brilliantly written copy and a nice visual angle by Creative team Rory Mckechnie & Damian Galvin.
2013 Advertising, Art Direction, Copywriting
Singstar Rocks Radio My Role: Creative

A series of comedic radio spots to promote the game Singstar Rocks at the Warehouse retail chain in New Zealand. 2011 Radio
Secret Diary of a Call Girl Campaign My Role: Creative

A campaign for the show Secret Diary of a Call Girl showing on Prime TV in New Zealand. The campaign played off the fact that an upper class escort is not as easy to spot as one might think. 2011 radio, print advertising, posters
SKY 10,000BC Print My Role: Creative & Illustrator

A series of print ads to promote the screening of the blockbuster 10,000 BC on SKY Movies. 2011 Print Advertising, Illustration
Live Deliciously with New World Supermarkets My Role: Creative & Group Head

A series of posters to demonstrate how much care goes into selecting and preparing produce at New World Supermarkets. 2011 Photography, Art Direction, Print Advertising
NFD Subtitles Campaign My Role: Creative

A series of posters to communicate the dangers of listening to personal music players at high volumes. The concept is based around the thought that music cannot be appreciated if it has to be subtitled. 2011 Print Advertising, Photography
NFD Power Tools Campaign My Role: Creative

A series of print ads for the National Foundation for the Deaf to convey the damage that power tools can have on your hearing. 2011 Print Advertising
Depression Campaign My Role: Creative

A series of commercials to help guys understand what depression is. 2011 Television, Visual Effects, Animation
Canteen Bandanana My Role: Creative

An amazing opportunity to work with the muppets. We remade the infamous manah manah sketch for New Zealand child cancer charity CanTeen for their annual bandana fundraising campaign. 2011 Television
Design Projects My Role: Everything

Various design projects I've personally produced. 2011 Typography, Art Direction, Graphic Design
Illustration My Role: Everything

People tell me I can draw. It's something I'm still working on. And don't get me started on colouring in. 2011 Illustration